Empower every teams with CDP‑driven data & automation
PrimeData CDXP brings unified customer data & personalization experience management to all functional & business units.
Deliver marketing & business impact
With CDXP and digital marketing practices, PrimeData delivers committed business results.
A single view of customer insight
Increase ROAS (top funnel)
Increase CLV, CR, AOV, Cross-sales
Boost Sales
Our early customers & partners
Spotlight
ĐỂ KHÁCH HÀNG “ĐI XA” MÀ VẪN “NHỚ”
CDXP USE CASE NGÀNH THỜI TRANG – PHẦN 2 Hành trình chinh phục trái tim của những “Thượng Đế” sao mà nhiều gian nan quá!Khách hàng khó mua lại còn “hay quên” thì Doanh nghiệp nên làm gì? Nối tiếp chuyên đề về ngành thời trang, chúng ta sẽ cùng đi qua những Use case […]
CDXP USE CASE CHO NGÀNH ĐIỆN MÁY BÁN LẺ
ĐỂ TĂNG DOANH THU BẰNG CÁCH TỐI ƯU HÓA TRẢI NGHIỆM NGƯỜI DÙNG PrimeData – Nhà tư vấn chiến lược số và nền tảng Customer Data & eXperience Platform (CDXP) còn được gọi là CDP, hàng đầu Việt Nam dựa trên học máy và tự động hóa, giúp doanh nghiệp hiện thực hóa tiếp thị […]
USE CASE FOR CONSUMER ELECTRONICS RETAIL INDUSTRY TO INCREASE REVENUE BY OPTIMIZING USER EXPERIENCES.
The electronics retail market is gradually entering a “high season” at the end of the year because the shopping demand of consumers increased sharply, and retailers also launched many attractive promotions. Electronic Retail is a particular industry and only generates orders when the customers have demands. How can an Enterprise “encourage” the right customer’s demand, […]
Maximizing Customer Value By Omni-channel Retention Science
PrimeData – Nhà tư vấn chiến lược số và nền tảng Customer Data & eXperience Platform (CDXP) hàng đầu Việt Nam dựa trên học máy và tự động hóa, giúp doanh nghiệp hiện thực hóa tiếp thị trải nghiệm đa kênh nhằm tăng doanh thu, giảm chi phí quảng cáo, gia tăng tỷ lệ chuyển […]
Have any questions?
We are open for any consultancy, demonstration or partnership.How PrimeData transforms marketing & business?
PrimeData is the end-to-end customer data analytics & omni-channel experience marketing hub for researchers, marketers, and business applications.
Single Customer View 360
Track & integrate with all online & offline marketing & sales channels (web, mobile app, loyalty, e-com, social, chat, message, CRM, POS/ERP, Call Center, etc.) to build a complete and unified view of customer ID & profile:
- Unified profile & ID from all channels (matching)
- Enrich profile: geolocation, demographic, loyalty class…
- Live tracking: product, content, category browsing & buying
- Predictive ML-based attributes: LTV, AOV, propensity score, likelihood to purchase, affinity score (product cat, channel, time)
Micro Segmentation by Machine Learning
By building rich customer profile with ML-based attributes, PrimeData empower marketers and other business users to:
- Analyze hundreds of micro segments for Marketing & Business Planning
- Create powerful & flexible micro segments to activate in acquisition, retention, loyalty or advocacy campaigns
- Select to stream in real-time to other business softwares (contact center, BI analytics, reporting dashboard, etc.
Micro Segmentation by Machine Learning
By building rich customer profile with ML-based attributes, PrimeData empower marketers and other business users to:
- Analyze hundreds of micro segments for Marketing & Business Planning
- Create powerful & flexible micro segments to activate in acquisition, retention, loyalty or advocacy campaigns
- Select to stream in real-time to other business softwares (contact center, BI analytics, reporting dashboard, etc.
Omni-channel personalization & marketing automation
All teams can now create single or omni-channel personalization offers or campaigns, and measure campaign performance with campaign attribution, goal-aligned analytics to maximize ROMI (return on marketing investment) by:
- Increase visitor-to-order conversion (CR)
- Increase ad targeting effectiveness (ROAS)
- Reduce Customer Acquisition Cost (CAC)
Fully self-service analytics studio
All researches, analytics, or tracking dashboards can be created easily by end-users from all teams (Segmentation, Web, Campaign, Media, Management, etc):
- Industry-specific segments & campaigns analytics
- Customer Journey analytics: Conversion funnel, user paths, cohorts, etc.
- Event analytics
- Sales & customer service key metrics
Fully self-service analytics studio
All researches, analytics, or tracking dashboards can be created easily by end-users from all teams (Segmentation, Web, Campaign, Media, Management, etc):
- Industry-specific segments & campaigns analytics
- Customer Journey analytics: Conversion funnel, user paths, cohorts, etc.
- Event analytics
- Sales & customer service key metrics
On-premise & Cloud hosting
- ● On-premise Host: Bare mental servers, or native cloud
- ● Public Saas
