Empower every teams with CDP‑driven data & automation
PrimeData CDXP brings unified customer data & personalization experience management to all functional & business units.
Deliver marketing & business impact
With CDXP and digital marketing practices, PrimeData delivers committed business results.

A single view of customer insight

Increase ROAS (top funnel)

Increase CLV, CR, AOV, Cross-sales

Boost Sales
Our early customers & partners












Spotlight
Have any questions?
We are open for any consultancy, demonstration or partnership.How PrimeData transforms marketing & business?
PrimeData is the end-to-end customer data analytics & omni-channel experience marketing hub for researchers, marketers, and business applications.
Single Customer View 360
Track & integrate with all online & offline marketing & sales channels (web, mobile app, loyalty, e-com, social, chat, message, CRM, POS/ERP, Call Center, etc.) to build a complete and unified view of customer ID & profile:
- Unified profile & ID from all channels (matching)
- Enrich profile: geolocation, demographic, loyalty class…
- Live tracking: product, content, category browsing & buying
- Predictive ML-based attributes: LTV, AOV, propensity score, likelihood to purchase, affinity score (product cat, channel, time)


Micro Segmentation by Machine Learning
By building rich customer profile with ML-based attributes, PrimeData empower marketers and other business users to:
- Analyze hundreds of micro segments for Marketing & Business Planning
- Create powerful & flexible micro segments to activate in acquisition, retention, loyalty or advocacy campaigns
- Select to stream in real-time to other business softwares (contact center, BI analytics, reporting dashboard, etc.
Micro Segmentation by Machine Learning
By building rich customer profile with ML-based attributes, PrimeData empower marketers and other business users to:
- Analyze hundreds of micro segments for Marketing & Business Planning
- Create powerful & flexible micro segments to activate in acquisition, retention, loyalty or advocacy campaigns
- Select to stream in real-time to other business softwares (contact center, BI analytics, reporting dashboard, etc.

Omni-channel personalization & marketing automation
All teams can now create single or omni-channel personalization offers or campaigns, and measure campaign performance with campaign attribution, goal-aligned analytics to maximize ROMI (return on marketing investment) by:
- Increase visitor-to-order conversion (CR)
- Increase ad targeting effectiveness (ROAS)
- Reduce Customer Acquisition Cost (CAC)


Fully self-service analytics studio
All researches, analytics, or tracking dashboards can be created easily by end-users from all teams (Segmentation, Web, Campaign, Media, Management, etc):
- Industry-specific segments & campaigns analytics
- Customer Journey analytics: Conversion funnel, user paths, cohorts, etc.
- Event analytics
- Sales & customer service key metrics
Fully self-service analytics studio
All researches, analytics, or tracking dashboards can be created easily by end-users from all teams (Segmentation, Web, Campaign, Media, Management, etc):
- Industry-specific segments & campaigns analytics
- Customer Journey analytics: Conversion funnel, user paths, cohorts, etc.
- Event analytics
- Sales & customer service key metrics

On-premise & Cloud hosting
- ● On-premise Host: Bare mental servers, or native cloud
- ● Public Saas
